Charity Google Ads Management

. . . without the fluff of a full-service agency.

Strategic & data-driven Google Ads management of which is tailored for charities—across all relevant formats from Search to Display, designed to generate donations and drive lifetime value.

Optimisation

Your campaigns are reviewed on a daily basis through out the month (or campaign timeline) against your strategic charity goals (donations, awareness or engagement) and key performance metrics. I analyse campaign data to identify improvement opportunities—adjusting bidding strategies, refining keyword targeting, enhancing audience signals (if applicable), and optimising ad copy and creative to drive better lead quality.

Recommendations

As part of monthly optimisation, I proactively identify bigger opportunities—like launching new campaigns, testing messaging tailored to specific donor audience segments, conversion rate optimisation, or restructuring account components to better reflect your target audience. Every recommendation is focused on increasing ROI and improving conversion outcomes for your charity marketing.

Reporting

At the end of each month, I deliver a clear and comprehensive reporting which highlights the metrics that matter most—regular givers, cost per regular giver, lifetime value —and provide actionable insights and next steps to keep performance improving month-on-month.

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