B2B Google Ads Management
. . . without the fluff of a full-service agency.
Strategic & data-driven Google Ads management of which is tailored for B2B tech businesses—across all relevant formats from Search to Display, designed to generate qualified leads and drive scalable pipeline growth.
Optimisation
Your campaigns are reviewed on a daily basis through out the month (or campaign timeline) against your strategic B2B goals (marketing qualified leads, awareness or engagement) and key performance metrics. I analyse campaign data to identify improvement opportunities—adjusting bidding strategies, refining keyword targeting, enhancing audience signals (if applicable), and optimising ad copy and creative to drive better lead quality.
Recommendations
As part of monthly optimisation, I proactively identify bigger opportunities—like launching new campaigns, testing messaging tailored to specific decision-makers, conversion rate optimisation, or restructuring account components to better reflect your sales funnel. Every recommendation is focused on increasing ROI and improving conversion outcomes for your B2B marketing.
Reporting
At the end of each month, I deliver a clear and comprehensive reporting which highlights the metrics that matter most—lead volume & quality, cost per lead, pipeline contribution—and provide actionable insights and next steps to keep performance improving month-on-month.
Get Started Today
Expert consultation to achieve your goals:
- Strategic B2B Execution
- Data-Led Optimisation
- Transparent Monthly Reports
B2B Case Studies
Google Ads That Mean Business . . .
Brief: M-CUBE (parent brand) wanted to test a new digital signage software product in the UK market called, Easyscreen. They contracted me to run a 3-month Google Ads campaign which drove at least 50 leads and 2,500 unique visitors over the 3 month trial period.
Action: To meet these targets, I ran a tightly focused campaign using high-intent, long-tail keywords, with bi-weekly bid optimisations and CRO improvements to landing pages. I also implemented lead-to-sale tracking by passing Google Ads conversion IDs to the client’s sales team for full attribution.
Result: Google Ads delivered a successful test with an with 64 leads & 2,674 unique visitors over the lifetime of the test. The lead-to-sale tracking solution gave full visibility into sales performance, informing future optimisation by focusing investment on certain business sectors.
Brief: Energia required a new Google Ads B2B campaign structure to generate leads for their energy solutions, targeting businesses across Ireland.
Action: I devised and ran a highly targeted campaign using long-tail high-intent keywords, optimising for conversions with tailored landing pages and bi-weekly bid adjustments. Also implemented additional Lead to Conversion tracking by feeding conv. ID to client fulfilment team for full sales attribution.
Result: The campaign achieved a 17% increase in leads while reducing cost per acquisition by 4%. Lead to conversion reporting provided retrospective view of overall campaign performance.
Brief: Enterprise Rent-A-Car wanted an audit & restructure of their Google Ads campaigns to increase lead volume for their corporate rental services.
Action: I developed highly segmented campaign, utilising keyword targeting & custom audiences to drive relevant traffic and optimise for lead submissions via CRO-optimised landing pages. Optimised for micro conversions: Form Starts.
Result: The campaign resulted in a 35% increase in leads and a 9% reduction in cost per lead, delivering significant ROI and exceeding client expectations.
Get in Touch with McCarthy Marketing: Your B2B Google Ads Specialist