FAQs

What services do I offer?

At McCarthy Marketing, I specialise in charity PPC services with a focus on Google Ads. This includes Paid Search, Display, Performance Max, Video, Google Shopping (where possible/relevant), and strategic use of Paid Social for retargeting and brand lift.

How can my PPC services benefit your business?

I help charities drive regular givers, one off donations, legacy commitments, and improve marketing efficiency through highly targeted, data-led Google Ads strategies tailored to your audience and funnel stage.

What is my experience in digital marketing?

I bring over 10 years of digital marketing experience—7 of those in performance-focused agencies and 3 years client-side as a Senior Digital Marketing Manager at Great Ormond Street Hospital Children’s Charity.

How do I create a digital marketing strategy?

Each strategy starts with deep audience insight, competitive analysis, and a clear understanding of your sales process. From there, I build a paid media roadmap that aligns with your goals—from awareness to conversion.

What is included in my PPC audit services?

My audits examine your full Google Ads account setup—keywords, bidding, audience signals, conversion tracking, and creative—to uncover missed opportunities and inefficiencies in your existing campaigns.

How do I measure the performance of PPC campaigns?

I focus on meaningful metrics: cash donations, new regular givers, cost-per-regular giver (CPRG), return on ad spend (ROAS), lifetime value, impression share, and pipeline impact—ensuring every insight ties back to business growth.

Can I train your team in digital marketing?

Yes—I offer custom Google Ads training for in-house marketing teams, covering both foundational and advanced skills so your team can manage and scale campaigns with confidence.

What industries do I specialize in?

While I’ve worked across sectors, I specialise in supporting charities — where Google Ads is critical to driving new regular givers and lifetime value.

How do I ensure transparency in my services?

You’ll receive clear, consistent reporting with strategic insights—not just data. I prioritise open communication and accountability so you always know how your campaigns are performing and why.

How can I get started with McCarthy Marketing?

Simply head to the Contact page and get in touch. I’ll arrange a quick consultation to learn about your business and explore how we can build a high-performing Google Ads strategy together.