Review
I'll conduct a thorough audit of your account from looking at the account structure for your different campaigns, the method in which your campaigns have been setup and down into details such as keyword grouping for ad groups and asset selection for asset groups. I'll be reviewing the metrics alongside your goals to see what aspects of your campaigns are working well and what requires improvement
Recommendations
You’ll receive a comprehensive, insight-driven set of strategic recommendations informed by a full account audit—covering everything from campaign structure, keyword alignment, audience targeting, and asset utilisation, to tracking accuracy and bidding strategies. Each recommendation is clearly tied to your business objectives, so you can prioritise the changes that will make the biggest impact on lead quality, conversion performance, and long-term B2B growth.
Next Steps
I’ll also provide tailored guidance on the most effective next steps for working together—whether that involves a full strategic account setup, a restructure of your existing campaigns, or ongoing hands-on management to continuously optimise performance and scale your B2B lead generation efforts.
Google Ads Account Audit
A comprehensive audit of your Google Ads account with in-depth analysis of existing campaigns—focused on uncovering inefficiencies, missed opportunities, and growth potential for B2B lead generation.
Get started today
Expert consultation to achieve your goals:
- Thorough Audit: 20+ Elements
- Detailed Analysis: Statistical Rationale
- Proposed Next Steps
B2B Case Studies
Task: M-CUBE (parent brand) wanted to test a new digital signage software product in the UK market called, Easyscreen. They contracted me to run a 3-month Google Ads campaign which drove at least 50 leads and 2,500 unique visitors per month.
Action: To meet these targets I ran a tightly focused campaign using high-intent, long-tail keywords, with bi-weekly bid optimisations and CRO improvements to landing pages. I also implemented lead-to-sale tracking by passing Google Ads conversion IDs to the client’s sales team for full attribution.
Result: Google Ads delivered a successful test with an avg. 64 leads and 2,674 unique visitors per month. Our lead-to-sale tracking solution gave full visibility into sales performance, informing future optimisation by focusing investment on certain business sectors.
Task: Energia required a new Google Ads B2B campaign structure to generate leads for their energy solutions, targeting businesses across Ireland.
Action: I devised and ran a highly targeted campaign using long-tail high-intent keywords, optimising for conversions with tailored landing pages and bi-weekly bid adjustments. Also implemented additional Lead to Conversion tracking by feeding conv. ID to client fulfilment team for full sales attribution.
Result: The campaign achieved a 17% increase in leads while reducing cost per acquisition by 4%. Lead to conversion reporting provided retrospective view of overall campaign performance.
Task: Enterprise Rent-A-Car wanted an audit & restructure of their Google Ads campaigns to increase lead volume for their corporate rental services.
Action: I developed highly segmented campaign, utilising keyword targeting & custom audiences to drive relevant traffic and optimise for lead submissions via CRO-optimised landing pages. Optimised for micro conversions: Form Starts.
Result: The campaign resulted in a 35% increase in leads and a 9% reduction in cost per lead, delivering significant ROI and exceeding client expectations.